A Manifesto by &Walsh 10 rules for great branding and design

Cover Image - A Manifesto by &Walsh

New York-based creative agency &Walsh was founded by Jessica Walsh on the principles of celebrating emotion and taking risks. It’s one of only 0.1 percent of creative agencies founded by women. Here, she shares her 10 rules for approaching the creation of successful branding and design.

A poster, in portrait mode, that reads “A MANIFESTO BY JESSICA WALSH” in bold, colorful typography. The words are surrounded by ten rules for designers to follow, written in smaller font nearer the edges of the page. A subheading above the main title reads, “10 Rules for great Branding and Design.”

Jessica Walsh is a creative director and founder of &Walsh. She has received distinctions such as Forbes 30 Under 30 and Ad Week’s “Top 10 Visual Creatives.” She lectures at creative conferences and universities internationally. Her work has been featured in numerous galleries, books and magazines. She has led branding and campaign work for Netflix, Google, Snapchat, TED, Apple, Beats, Bombas, The Aldrich Museum and The Jewish Museum among many others.

Manifesto is a series on WePresent which invites activists and creatives with something to say to write 10 rules to live by, in order to help spread their message.