A Manifesto by Polyester Have faith in your own bad taste!

Cover Image - A Manifesto by Polyester
Published

For the latest instalment of our Manifesto series, we invited Polyester—the self published, intersectional feminist arts and culture publication—to offer up their 10 rules to help you have faith in your own bad taste. Download the Manifesto, and read about the thought process behind it, below.

“For over a decade, we at Polyester have grappled with the question of taste in the digital age. In the time since we all discovered online chat rooms, roulette webcam sites and the broad spectrum of what social media can offer us, the parameters of taste have changed dramatically. 

Taste was previously largely dictated to us by the upper echelons of the media elite, but niche communities, blogging culture and comment sections have proved to be great levellers: now we all get to decide what is classed as good taste and what is counted as bad. 

The Polyester strapline, ‘Have faith in your own bad taste,’ encapsulates the notion of trusting your own preferences as you navigate pop culture, subculture and the wider world. So for Polyester’s Bad Taste Manifesto, we detail everything needed in forming your own aesthetic view.

This manifesto serves as a reminder that taste is not explicitly personal, but influenced by all we consume, have consumed and are pushed to consume by capitalism, pop culture and social media. It isn’t meant to dictate—but to encourage curiosity about, and cultivation of, your own interests, not those of the algorithm.”

Define good taste as it pertains to your own self. It’s impossible to eliminate outside influences entirely, but ask yourself: “What does taste mean to me? What is my eye naturally drawn to?”
Define bad taste. In doing so, remember that taste in its popular conception is massively influenced by money, the algorithm and traditional senses of aspiration. If you’re defining taste in line with your values around these things, what does bad taste really mean?
Don’t be set in your ways. Reevaluate your taste often. Keep up with new thinking and ideas, and let this constant evolution challenge you so your taste is a conversation rather than a fixed statement.
Find something nice to say about the things you hate. Engaging with the stuff you don’t like, and asking why some people might be into it, can help you better understand your own tastes.
Decide who you think is a tastemaker. There’ll be people on every corner of the internet who’ll be as dedicated to your fixations as you are. Find the people who you look up to and explore their pool of references.
Regularly dig into the past. There’s no good or bad taste without the history of what’s been hot and what’s been not. Watch old TV shows, reach for books from yesteryear as well as new releases. And as John Waters says, “Get more out of life. See a fucked up movie.”
Embody the power of being distasteful. There’s a lot of mischievous pleasure to be found in things that are traditionally thought of as tacky or culturally low. Like what you like, who cares?  It’s more fun to celebrate than be a cynic.
Read the reviews. Be it Letterboxd quips or pithy long-reads, it’s good to know not just the general consensus on how tasteful something is, but to also hear from the experts. Knowing what forms a good critique makes it all the easier to defend your own bad taste.
Trust your gut. The special thing about our personal taste is that so much of it comes from an innate feeling. Whether you revile or rejoice at a new piece of pop culture, allow yourself the room to enjoy the feeling of the reaction itself.
Have faith in your own bad taste.

Latest stories