A Manifesto by Sir John Hegarty The advertising luminary’s 10 rules for a creative life

Cover Image - A Manifesto by Sir John Hegarty
ArtworkKris Andrew Small

It’s possible that no one has changed the face of advertising as much as Sir John Hegarty. Across his lifetime, he has injected creativity into every ad he makes and every agency he has launched, consistently advocating for more imaginative storytelling in his field. To his mind, a commonplace ad is no ad worth running. Here, he shares his 10 rules that anyone can follow to live a creative life.

Sir John Hegarty has been one of the biggest names in global advertising for over six decades. In 1967 he joined the Cramer Saatchi consultancy which later became Saatchi & Saatchi in 1970, where he was a founding shareholder. In 1973 he left to co-found TBWA in London as creative director, the first agency to be voted Campaign’s Agency of the Year award in 1980. In 1982 he started Bartle Bogle Hegarty, one of the most awarded agencies of all time. Across his career, Hegarty has made it his mission to champion creativity and imagination in his industry.

Manifesto is a series on WePresent which invites activists and creatives with something to say to write 10 rules to live by, in order to help spread their message.